Friday, September 20, 2013

Dove Real Beauty Sketches

Hello there! How's your week been going? I just wanted to share this Dove Campaign which had gone viral a few months past. I've always loved Dove's beauty campaigns, this one especially. I love how the company didn't even advertise any of their products in this video, but it all concentrated on how women perceive beauty and the way they look at themselves.

In this video, Forensic sketch artist Gil Zamora created sketched of women Dove recruited based on their own descriptions of their facial features. Then he interviewed strangers who had met the women and asked them what the women looked like and he sketched from those descriptions too. You can clearly see the great difference of how the women see themselves as compared to what others can see! I got a little bit teary too, because the message is just so powerful. Dove was able to highlight  women's distorted self image. Kudos to Zamora for his skills and Dove for this inspiring campaign. We are all beautiful in our own way and we have to remind ourselves just that :)


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